The dry salt therapy business was founded on the same principles of any successful and profitable service business whereby you are providing a service to the consumer for a profit.
It is typically cost-prohibitive for an individual to obtain and acquire the right equipment and build the right environment for an effective means of delivering dry salt therapy. Facilities that offer halotherapy provide a value and a benefit to people, who are willing to pay for this service. However, there are some individuals obtaining the right equipment and know-how in setting up effective salt therapy at home for their personal benefit and for their families’ health, regardless of the costs.
How To Start, Get Into and Build a Dry Salt Therapy Business
As a relatively new industry, salt therapy is gaining interest as a distinct business opportunity.
- There is minimal investment
- Dry salt therapy provides a great benefit and value to the end-user
- Low labor and maintenance costs
- Growth market
- Open territories and non-competitive marketplace
- Accelerated return on investment
There are several factors to consider when entering into and starting a salt therapy business, such as:
There are two basic ways to enter the dry salt therapy business:
- As a new business focused on dry salt therapy, including offering other possible concepts and wellness/spa ideas.
- Or as an add-on to an existing business, such as:
- Wellness Center
- Med Spa
- Fitness Studios
- Detox/Rehab Centers
- Stop Smoking Clinics
- Day Spa
- Resort/Destination Spa
- Health Resorts/Clubs
- Reiki/Tai Chi/QiGong
- and many others
The Business Model
Currently people visit a facility that provides dry salt therapy, either as an add-on to an existing business they frequent OR to a business that is just focused on providing salt therapy. People pay for a single dry salt therapy session, multiple sessions, memberships and possible other service offerings. A facility may have one space or several spaces, or rooms, or other dry salt therapy equipment that they schedule their customers to use.
Typically, a dry salt therapy session is up to 45 minutes and they are scheduled at particular times throughout the day to accommodate multiple people in groups of 4 to 8, or more people depending on the size of the room. There are some facilities that offer private room settings as well as those that offer individual, private and customized dry salt therapy sessions that can deliver effective salt therapy in as little as 10-15 minutes.
Fees for dry salt therapy sessions are usually based on local demographics and markets and range from $15 to $60 per session depending on adult, kids, senior fees, discounts, group or private, offers, packages, etc. Given this is a pay for service business model, the size of the space, the number of individuals you can handle, the hours of operation and schedule, determines your costs and projections.
Dry salt therapy is a relatively easy and affordable business to start. The Salt Therapy business is not a cookie cutter business and therefore, there are a variety of ways and flexible options to getting started in the salt therapy business. You can easily add salt therapy to an existing business or develop a concept for establishing a new business.
You have three basic options to provide dry salt therapy:
- Allocating space for a room or rooms to be built or converted into a salt chamber.
- Providing other salt therapy equipment such as individualized cabins and chambers.
- Or a combination of the above
There are many configurations of these concepts such as having one salt room for adults, one for kids, a multi-purpose room where you can also conduct yoga and other classes in a salt room, as well as private rooms and individualized salt therapy units
Your initial capital investment and start-up costs will include:
- Physical space, real estate, possible build-out
- Salt therapy equipment for Halotherapy (halogenerators, individual salt therapy equipment, etc)
- Interior, salt décor and furnishings
- Initial start-up expenses
- Phone, internet, computer, software and other technology
- Marketing, website, basic printing
- Other equipment, general maintenance and supplies
- Licenses, filings, insurance
- Operating expense reserve
Ongoing Costs, Operations and Maintenance
Low labor costs
Once a salt room or facility is built, there is minimal overhead to run. This is not a hands-on business where you need extensive labor such as massage therapists or aestheticians needed to provide services. You basically need someone to ‘meet and greet’, take reservations, operate the halogenerator (for active Halotherapy rooms) and provide occasional cleaning and maintenance. So this requires low labor costs.
Currently, you do not need a special business license or certification to own, operate or provide a dry salt therapy service. This is a non-medical, alternative and wellness modality. Given you are not interacting with your customers like a massage therapist, aesthetician, cosmetologist or similar providers of other spa services, no special license or certifications are needed or required for you or for those who are employed at the facility. Adding dry salt therapy is simple and easy for existing businesses. For new businesses and establishments, usually a basic local business licenses and permits and/or simple occupational licenses are needed depending on your local authorities.
Low consumables and operating expenses
There are very minimal supplies needed to run a dry salt therapy business. Once the salt room or facility is built, the only ongoing or recurring expenses are basic business expenses such as rent, utilities, telephone, etc. Labor is minimal as mentioned above. For active Halotherapy rooms, all that is needed is salt to feed the halogenerator, which runs on pennies a session. The salt therapy equipment has low power consumption.